PPC (Pay-Per-Click) marketing is a very effective tool to quickly ensure your organisation has good visibility in search results. Although Drupal isn't connected directly with PPC marketing a correctly configured Drupal website can help monitor the ROI of your campaigns.
Drupal can output analytics data from both normal website views, overlay click-maps, and e-commerce tracking. As soon as Analytics accounts are linked to AdWords accounts monitoring ROI is clear and simple.
We regularly setup new accounts for our clients to ensure maximum visibility for their budgets, taking into account geographical location, time of the day, and other target demographics.
We can also take over existing campaigns that are not returning as expected identifying bids that may be over priced and choosing alternative keywords that may perform more effectively for your budget..