Ongoing Drupal SEM (Search Engine Marketing) and SEO (Search Engine Optimisation) are essential to promote and maintain your organisation's position in the search engines. We regularly manage Drupal search engine marketing campaigns for a number of clients and ensure their Drupal websites remain as high as possible in the search engine rankings.
Drupal helps with search engine optimisation thanks to modules such as "Page Title", "Node words" (Metatag editing) and "XML Sitemap" to name but a few. Creating new content is important and Drupal is the perfect platform for regular news or blog updates.
Another aspect outside the control of Drupal is PPC (Pay-per-click) marketing, which we also manage. We ensure Integration between your pay-per-click campaigns and analytics, combined with goals and e-commerce tracking to carefully monitor ROI for Drupal PPC campaigns.
Managing a search campaign is something many organisations prefer to outsource and we are delighted to work on Drupal Search Marketing for a variety of organisations in the UK and globally.